Charmed Interiors opened less than two weeks ago in Spalding and is already a huge hit with shoppers in the town.
Store manager Darren Sutton said the town was a great location for the shop.
He said: “My brother and his wife were looking around the area for the shop and just thought Spalding was perfect as there was definitely a niche market in the town.
“We are constantly updating stock and have both luxury and cheaper products too so it appeals to everyone.”
Darren is very proud with how well the shop is already doing.
He said: “It’s going really well and we’ve got a constant stream of people coming through the door which is great – I think people are really pleased to have a new, unique shop in Spalding.”
Charmed Interiors sell a range of bedding, soft furnishings and gifts, as well as offering a made to measure cushion and blind service.
Darren and his staff pride themselves on their customer service.
He said: “If our customers want something we don’t have in the shop we will always try to get it for them – we take the time to talk to our customers and find out what they want as customer service is really important to us.”