Store gains academy status after revamp

Marie French, Donna Bateman, Michelle Cooke, Will Jex and Liam Taylor at the new-look Morrisons, Pinchbeck.
Marie French, Donna Bateman, Michelle Cooke, Will Jex and Liam Taylor at the new-look Morrisons, Pinchbeck.
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Shoppers at Morrisons, Pinchbeck, are in for a surprise after a £500,000 makeover designed to show the store’s priority of selling quality food.

A bigger choice of fruit and vegetables, the latest technology to ensure freshness and a new flower shop are all part of the new-look unveiled to customers on Wednesday.

The makeover also gives people the chance to see bread and sausages being made with the creation of a new dough table in front of the bakery and an improved butchers’ counter.

As a result, the store has become a Craft Skills Academy where staff can be trained in food and wine matching, butchery and baking.

Jason Savage, store manager, said: “The transformation of the store is incredible and I think the Craft Skills Academy is a great way to encourage the learning of traditional skills.

“All of our staff have benefited from training which, in turn, benefits our customers as we can offer the best advice and tips on how to prepare and cook the food we sell.”

One of the staff to have gained new skills from the academy is Henry Crocker-O’Brien who has just finished a 12-month apprenticeship on the butchers’ counter.

He said: “Learning on the job from someone who really knows what they’re doing is the best experience you can get and it’s good to know that the academy will encourage others to learn a proper trade.”