ICE cream from a family-run business in Holbeach has been nominated to fly the flag for South Holland and the Deepings in a Government campaign.
Laddies, which is based in Church Street, has been selected by MP John Hayes for the Made by Britain campaign.
The initiative was launched earlier this month by business secretary Vince Cable to showcase the best of British manufacturing, with each MP asked to nominate a product made in their constituency.
Laddies is a fourth generation family business which has been making ice cream since 1922.
It has also undertaken many initiatives in the community, including a link up with distance learners at the University of Lincoln.
Mr Hayes said: “Choosing just one product from my constituency was very hard – initially I thought of nominating sausages, pork pies or stuffed chine, but there are just too many quality local contenders so that wouldn’t have been fair.
“So, knowing that our area is renowned for making food, I decided that Laddies was the right choice to celebrate manufacturing in south east Lincolnshire.
“I have been a happy customer at Laddies for many years, and it is a great example of a well run, thriving local family business which deserves wider recognition.
“I’ve always supported food manufacturing locally; companies such as Laddies boost the local economy through their commitment to quality and service.”
Laddies owner Richard Ladbrook said he was “delighted” to hear about the nomination.
He said: “We were alongside top national companies like United Biscuits for their custard creams, Young’s fishfingers and McCain Smiles.
“I thought we were in good company. We’ve never had anything like it before and it’s the first time we have had national support.
“When Vince Cable asked what John Hayes’ favourite thing from South Holland was I never dreamt it would be us.”