Expanding bike gear shop to change base from Wyberton to Kirton

Directors, managers and staff at SportsBikeShop, Haven Business Park, Wyberton, who are set to move into purpose-built premises at Kirton Distribution Park next year.  Photo by Tim Wilson.
Directors, managers and staff at SportsBikeShop, Haven Business Park, Wyberton, who are set to move into purpose-built premises at Kirton Distribution Park next year. Photo by Tim Wilson.
  • Business is booming for firm started ‘in a spare bedroom’
0
Have your say

A rapidly growing motorbike accessories shop in Wyberton is to mark its expansion by moving to new premises in nearby Kirton.

SportsBikeShop, run by managing director James Mitchell, fellow director and father John Mitchell and business development manager Chris Winters, is to move from its current base at Haven Business Park, Wyberton, to Kirton Distribution Park off the A16.

Owner and managing director James Mitchell (centre) with staff in the storeroom of SportsBikeShop at its current base at Haven Business Park, Slippery Gowt Lane, Wyberton.  Photo by Tim Wilson.

Owner and managing director James Mitchell (centre) with staff in the storeroom of SportsBikeShop at its current base at Haven Business Park, Slippery Gowt Lane, Wyberton. Photo by Tim Wilson.

James said: “We started the business in a spare bedroom ten years ago and then moved to Wyberton where we took up just one business unit.

“But we’re growing and growing so that now we have more than 30 staff and seven units, so we need a purpose-built site to serve the local area and the local biking community.”

John added: “We were looking for a plot of land to build our shop and the site in Kirton has been there for many years, but never been developed.

“Now after months of negotiations, we’ve signed the deal and bought the perfect piece of land for us.”

‘After months of negotiations, we’ve signed the deal and bought the perfect piece of land for us.’

SportsBikeShop managing director James Mitchell

SportsBikeShop, with more than 30 staff and named Motorcycle News Clothing and Accessory Retailer of the Year in 2013, is hoping to be in place at Kirton Distribution Park early next year.

Business development manager Chris Winters said: “It’s estimated that one per cent of the UK population has a motorbike licence or a bike.

“It’s a niche market, but it’s a big niche and at our new site, we’ll have a proper shop for bikers in the area.”

John added: “There’ll be more of an emphasis on passing trade, but we’ll probably draw people from a long, long way to what will be the best-stocked bike shop in the country.

Owner and managing director James Mitchell (centre) with business development manager Chris Winters (left) and director John Mitchell.  Photo by Tim Wilson.

Owner and managing director James Mitchell (centre) with business development manager Chris Winters (left) and director John Mitchell. Photo by Tim Wilson.

“We had one person recently who arrived by hellcopter from Essex and other customers have come from Yorkshire, Newcastle and even the USA.

“We’re just getting so big, with our online sales increasing, and I think it’s because of the range of stuff we offer.”

SportsBikeShop will be the second business to move to Kirton Distribution Park, a site developed by Lincolnshire County Council, joining electrical contractors Murlec.

Vehicle dealer Duckworth Land Rover has also shown an interest in moving to the 27-acre business park in Wash Road from its current base in London Road.

Paul Wheatley, economic development group manager for Lincolnshire County Council, said: “This strongly performing local business is just the type of enterprise Lincolnshire needs to nurture and grow in order to provide good jobs for the people of this county.

“We are delighted to welcome SportsBikeShop to Kirton Distribution Park and we look forward to watching its continued success.”