Holbeach is on the road to being the focus of world-wide interest in the arts.
A £2.5million project is being launched in the town in May - and local business owners are being called together to make sure they reap some of the rewards.
South Holland and Boston Creative People and Places Arts Consortium made the bid to the Arts Council to take art to areas where such access is limited.
The theme is ‘Transported’ with an event planned for Carters Park on Sunday, May 5 - as well as individual craft and art displays taken to any empty shops in the town centre.
Nick Worth, county councillor for Holbeach and South Holland District Council deputy leader, said it was an exciting opportunity for the town.
He said: “The art will certainly be something completely new. There could be a helium balloon with performers entertaining from the basket in the park - but an ice-cream van could turn up in a street and instead of ice-creams the residents could be given a performance.
“The fact that it is being launched in Holbeach means we could look at holding an annual sustainable event there.”
Holbeach Business Forum is holding a special meeting tonight (Tuesday) at the University Of Lincoln (Holbeach Campus) in Park Road at 6.30pm.
Reformation of the forum is on the agenda, as well as presentations from Spalding Chamber of Commerce, Spalding Shopwatch Scheme and Transported Arts.
Forum chairman Dave Hudson said: “The event in May should put Holbeach on the ‘art’ map so it’s important people attend.”