The so-called big-four, Tesco, Asda, J Sainsbury and Morrison, have spent the last five years battling to win over cash-strapped customers.
But it could get tougher still, with Aldi and Lidl’s already crunched prices, now there is news BHS intends to sell discounted food.
But are Spalding residents noticing food getting cheaper or do they get better value for money at the market.
Sandra Timewell, from Spalding, is a market regular. She said: “It seems to be OK. I’m quite happy with the meat and fish counters. I must admit it is all fresh and lovely. It seems people are happy.”
She thinks Aldi offers good value for money too though.
“The supermarkets are very much strong competition for the market.”
Amanda Gill, from Crowland, was making her market debut, she said: “I’ve started a diet and thought it might be cheaper buying here. I’ve found it is.”
Hazel Crunkhorn visits from Donnington twice a week, she thinks the market fruit and veg is better quality.
But while Maureen and Don Maxwell, from Holbeach Drove agree there’s a good choice of veg at better value they admitted to still using supermarkets.
Maureen said: “It’s not too bad at Morrison’s. They seem to be going down in price.”
Yvonne Harding, from Spalding, said while supermarket prices are improving it doesn’t mean the quality is.
Michael Booth, from Gosberton, has had a fruit and veg stall for 26 years and grows all his own produce. He said in the past few years foot fall in the town has got worse.
“When Sunday trading came in we saw a decline.”
“I think we are a lot fresher, they all say we are cheaper, but what can you do.”
“We see mostly regulars, more the older generation. The younger generation use the supermarkets for fast food and convenience. No one has time do they?”